IDEOLOGICAL DISCOURSE IN MODERN RUSSIA: PERSPECTIVESOF FORMING RUSSIAN IDENTITY

Abstract

The present article is devoted to the problem of social conscience crises in modern Russia. The topicality of the research is determined by the necessity to understand the processes of ideological myth-making of the political elites. The perspectives of forming Russian identity are scrutinized through the context of the geopolitical situation in the world and the realities of the XXI century. Content frames of the national idea of the new Russia are analyzed in terms of an attempt of trying to comprehend the experience of ideological building in the USSR and the West “multiculturalism” contradictions. Through applying the phenomenological methodology of studying social and cultural processes and the method of the comparative analysis of empirical data the author comes to the conclusion that the concepts of identity and self-identificational purpose-making are formend in the conditions of transforming the conditions and the structure of socio-political communication.