AMERICAN NATIONAL EXHIBITION IN SOKOLNIKI IN 1959 AS A DEMONSTRATION OF CAPITALISM’S VIRTUES

Abstract

Aim. To identify the factors determining the special place of the American national exhibition in Moscow in establishing cultural ties between the USSR and the USA at the state level at the peak of the Cold War. Methodology. The study was conducted using a problem-historical analysis of the Soviet-American cultural relations in the context of the social conditions of the given Soviet period. Results. The findings include the key factors for the beginning of improving relations between the two countries at the height of the cold war. The research shows the transformation of the official cultural sphere into a training ground for mutual propaganda and its close connections with the political decisions made at that time. Research implications. The research summarizes several issues of the history of cultural relations between the two countries during the Cold War.